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Evidence Guide: MSTFD5023 - Develop marketing plans for fashion products

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

MSTFD5023 - Develop marketing plans for fashion products

What evidence can you provide to prove your understanding of each of the following citeria?

Prepare to develop marketing plan

  1. Determine job requirements from specifications, job sheets and work instructions
Determine job requirements from specifications, job sheets and work instructions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify key features and benefits of selected fashion design

Completed
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Research target market and identify fashion design needs and expectations

Completed
Date:

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Identify price point and marketing budget

Completed
Date:

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Identify other relevant details that affect marketing activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish marketing objectives with required stakeholders

Completed
Date:

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Research and determine marketing options

  1. Determine suitable media to reach target market and select appropriate strategies
Determine suitable media to reach target market and select appropriate strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore marketing event options and promotional activities that meet legal, ethical and work health and safety (WHS) requirements, and assess their potential effectiveness in marketing selected fashion design

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore timing of marketing activities and determine costings for marketing options

Completed
Date:

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Develop and finalise marketing plan

  1. Identify fashion product marketing cycle and develop marketing plan that details marketing activities
Identify fashion product marketing cycle and develop marketing plan that details marketing activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adjust marketing plan to ensure it meets marketing objectives, timing, budget requirements, and legal, ethical and WHS requirements

Completed
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Present marketing plan to required stakeholders

Completed
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Update marketing plan to incorporate feedback from stakeholders

Completed
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Document marketing plan according to industry practices

Completed
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Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge